Featured Television Commercials & Web Video
FallCall: Promotional Video
Distribution:YouTube Advertising and Website
Target Audience:55+
Client Objectives: The objective was to communicate the importance of fall detection through relatable, real-life scenarios that clearly demonstrate how the FallCall app supports safety, independence, and peace of mind.
Production Notes: For this promotional video, we told the story of FallCall by recreating realistic, everyday scenarios that highlight the importance of fall detection. Local professional talent was cast to portray situations that reflect the needs of individuals at risk, creating an authentic and relatable narrative that clearly communicates the app’s benefits.
Seven Sun: Company Overview
Distribution:YouTube Advertising and Website
Target Audience:18+
Client Objectives: The objective was to clearly communicate Seven Sun Windows & Doors’ value proposition by highlighting what sets the company apart and why customers choose to work with them.
Production Notes: We interviewed the owner and office manager to create an authentic, story-driven video that highlights the company’s core strengths, customer-focused approach, and key reasons to choose Seven Sun Windows & Doors.
CT Small Business Mini Documentary
Distribution:Social, Online, Website Feature
Target Audience:Connecticut adults 25+, Commercial, Residential, Photographers, Interior Designers
Client Objectives: The objective was to demonstrate how client interviews paired with thoughtfully captured b-roll can tell a compelling story that goes beyond a conventional advertisement.
Production Notes: By combining authentic client interviews with carefully crafted b-roll, this video presents JW Frame Crafters’ story in a natural, engaging way that highlights the company’s craftsmanship and customer experience.
Seven Sun: Customer Testimony
Distribution:YouTube Advertising and Website
Target Audience:18+
Client Objectives: The objective was to highlight the customer experience and showcase why clients choose Seven Sun Windows & Doors.
Production Notes: By combining interview footage with supporting b-roll, we told the customer’s story in an authentic and engaging way, illustrating the company’s strengths and the value of their services.
Connecticut Small Business Mini Documentary
Distribution:Social, Online, Website Feature
Target Audience:Connecticut Adults 18+
Client Objectives: The objective was to showcase the energy, teamwork, and intensity of GetFit’s cross-fit training while highlighting the unique culture of the gym.
Production Notes: We produced a small business documentary using stabilization equipment to capture the action, teamwork, and grit of the cross-fit experience. The video demonstrates how clients can tell a story that is engaging, authentic, and uniquely their own.
Brothers Tree Service: Company Bio
Distribution:Connecticut audiences - Online, Web, YouTube
Target Audience:18+
Client Objectives: The objective was to showcase Brother’s Tree Service’s expertise and unique value propositions while giving Connecticut prospects a clear understanding of why to choose them over competitors.
Production Notes: Filmed in a single day at a client job site, the video combines interviews with the company’s partners and dynamic job-site b-roll as employees safely remove a large tree. The final piece highlights the company’s strengths and communicates the advantages of working with Brother’s Tree Service in a clear and engaging way.
Seven Sun: Promotional Video
Distribution:YouTube Advertising and Website
Target Audience:18+
Client Objectives: The objective was to increase Seven Sun Windows & Doors’ brand awareness through a series of engaging video content.
Production Notes: Seven Sun hired Media Infocus to produce multiple videos, including this piece, a company overview, and several customer testimonials. The videos were designed to showcase the company’s strengths, highlight customer experiences, and reinforce brand recognition.
Seven Sun: Customer Testimony, Greg & Janice
Distribution:YouTube Advertising and Website
Target Audience:18+
Client Objectives: The objective here is to tell the customer story, naturally and unscripted.
Production Notes: With a mix of b-roll and interview footage, we were able to tell the customer's story of their experience with Seven Sun Windows & Doors.
Seven Sun: Customer Testimony, Lindsay
Distribution:YouTube Advertising and Website
Target Audience:18+
Client Objectives: The objective was to communicate the benefits of working with Seven Sun Windows & Doors through a real customer perspective.
Production Notes: By combining interview footage with carefully captured b-roll, we created a narrative that reflects the customer’s experience with Seven Sun Windows & Doors.
LAZ Parking: Company Spotlight Sales Presentation
Distribution:Email Marketing, Presentations, Web
Target Audience:Adults 18+, Corporations
Client Objectives: The objective was to create a compelling sales presentation that clearly communicates the benefits of LAZ Parking’s services and positions the company as a trusted partner for parking management solutions.
Production Notes: Media Infocus provided full-service support for this project, including videography, scripting assistance, and creative development. The presentation highlights LAZ Parking’s key offerings, differentiators, and value proposition, combining engaging visuals, professional narration, and a structured narrative to help the sales team connect with potential clients and drive results.
Virtual Studio Project
Distribution:Online, Social, TV
Target Audience:18+
Client Objectives: The objective was to position the Fat Loss Coach as a trusted advisor and health educator while creating versatile content for ongoing marketing campaigns.
Production Notes: We produced the video in a 3D studio environment, allowing multiple versions of the spot to be created for rotation across different marketing channels. The approach highlights the coach’s expertise, provides educational value, and engages viewers effectively.
Goshen Stampede Annual Promotional Video
Distribution:Cable TV, YouTube, Website
Target Audience:18+
Client Objectives: The objective was to generate excitement for the Goshen Stampede and drive attendance by promoting the event across cable, online, and web platforms.
Production Notes: This production combined footage from the live event with the featured artist’s promotional videos, creating a dynamic and engaging promo. The mix of content captures the energy of the event and builds anticipation for the upcoming Stampede.
Creative TV 30 second commercial - Pest Control Service
Distribution:Connecticut Cable Television | Online Promotion
Target Audience:Adults 25+
Client Objectives: The objective was to attract new customers by creating a high-impact, engaging promo that highlights Envirocare Pest Control’s termite inspection services.
Production Notes: The video combines 3D animation, an animated logo, and a dynamic graphics package to deliver a light-hearted yet professional message. The graphics framework is designed to be reusable, allowing Envirocare to adapt the promo for other services and offerings in the future.
Online promo video
Distribution:Facebook | YouTube
Target Audience:Self Employed adults 35+
Client Objectives: The objective was to promote Media Infocus’ SEM and SEO services to small businesses in the regional area.
Production Notes: The video showcases Media Infocus’ expertise in search engine marketing and optimization, demonstrating how our services help small businesses increase visibility, attract customers, and grow their online presence.
Connecticut Energy Fund Energy Audit Program
Distribution:WTNH, WFSB
Target Audience:Adults 25-49
Client Objectives: The objective was to promote Eco-Smart CT’s in-home energy audit program and encourage homeowners to participate in energy-saving initiatives.
Production Notes: This creative video uses 2D artwork to illustrate the benefits of the program, setting the stage for an engaging and attention-getting commercial. The production highlights how the audits help homeowners save energy and reduce costs while maintaining a visually compelling and easy-to-understand presentation.